(Source: https://pltfrm.com.cn)
Introduction
China’s consumer spending, projected to reach $7.73 trillion in 2025, reflects diverse priorities across categories like food, housing, and experiences. For overseas brands, understanding these patterns is critical to crafting effective campaigns. This article breaks down China’s consumer spending and how SaaS tools can optimize marketing strategies.
1. Food and Beverages
1.1 High Spending Priority
Spend: Per capita spending on food and non-alcoholic beverages is forecast at $1,300 in 2025.Execution: Use SaaS analytics to target food-focused consumers on Tmall with premium product campaigns.
1.2 Health and Wellness
Trend: Consumers prioritize functional foods and health-focused products.Strategy: Partner with KOLs on Xiaohongshu to promote health-oriented beverages.
Transition Tip: Food spending complements housing and lifestyle expenditures.
2. Housing and Household Goods
2.1 Significant Expenditure
Spend: Per capita spending on housing is projected at $1,010, and household goods at $260 in 2025.Execution: Create campaigns on JD.com for home furnishings targeting urban consumers.
2.2 Property Market Impact
Challenge: The housing market downturn reduces disposable income for some households.Impact: Use SaaS tools to offer value-driven home products for cost-conscious buyers.
3. Experiences and Services
3.1 Tourism and Dining
Growth: Domestic tourism spending reached $773 billion in 2018, with dining out growing at 10.2% annually.Strategy: Launch Douyin campaigns promoting travel and dining experiences to young consumers.
3.2 Emotional Value
Trend: Consumers seek personal fulfillment through experiences like concerts and wellness.Execution: Use SaaS platforms to create interactive WeChat campaigns for experiential services.
4. Discretionary and Luxury Goods
4.1 Clothing and Footwear
Spend: Per capita spending on clothing is forecast at $247.30 in 2025.Execution: Partner with KOLs on Douyin to promote fashion brands to urban millennials.
4.2 Luxury Market Growth
Trend: Luxury goods sales grew 36% in 2021, driven by affluent consumers.Impact: Use SaaS analytics to target high-income buyers with premium campaigns on Tmall.
5. Case Study: Health Brand’s Spending-Targeted Campaign
An overseas health supplement brand used SaaS analytics to align with China’s spending patterns. They targeted urban consumers with wellness products on Xiaohongshu and offered affordable supplements on Pinduoduo for inland buyers. A Douyin campaign promoting health-focused experiences resulted in a 40% engagement increase and a 25% sales boost within three months.
Conclusion
China’s consumer spending spans food, housing, experiences, and luxury goods, with distinct patterns across categories. SaaS tools enable brands to target these segments effectively. Contact us for a free consultation to align your marketing with China’s spending trends.
PLTFRM is an international brand consulting agency working with top-tier companies such as Red, TikTok, Tmall, Baidu, and other leading Chinese digital platforms. Our proven track record—such as achieving 97% of exports in Asia for Chile Cherries—speaks for itself. Contact us or visit www.pltfrm.cn for your free consultation, and let us help you find the best China e-commerce platform for your business.
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