User Generated Content
Chinese consumers are known for their deliberate and thoughtful purchasing decisions. They rarely buy on impulse and often turn to online forums and Q&A platforms like Baidu Zhidao, Baidu Tieba, and Zhihu to gather information before making a purchase. These platforms enable verified accounts to publish content and are ideal for fostering communities centered around skincare, beauty, hairstyles, and more. By actively engaging with these communities and encouraging interaction, brands can create a natural awareness that resonates well on Baidu and other search engines.
Press Release
Leveraging press releases is a strategic way to build credibility and visibility in the Chinese market. By having respected journalists and media outlets mention your brand in their content, you can strengthen your market position and enhance your reputation on platforms like Baidu. This strategy not only increases visibility but also adds credibility, leading to improved conversion rates.
KOLs Marketing
In China, Key Opinion Leaders (KOLs) play a vital role in marketing, especially due to the discerning nature of Chinese consumers. KOLs have become influential figures, and their endorsement can significantly impact a brand’s success. The diverse channels they operate on provide brands with various options for KOLs Marketing. Selecting the right platform and the right KOL is crucial, especially for cosmetic companies. Platforms like Taobao live streaming, Xiaohongshu, and Douyin (TikTok) are particularly effective in the cosmetic market.
Community Management
Community management in China requires a proactive and responsive approach, similar to practices in the West. Brands must be quick to respond to followers, address questions, and resolve issues. Posting engaging content that can spark discussions and create a buzz is essential. Animating groups on WeChat and other forums to maintain interest is also vital. And all of this must be done in Mandarin. If you need assistance with registering your brand on Chinese social media and managing them, professional help is available.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific. Search pltfrm for a free consultation！
