As the Chinese market continues to be a magnet for international brands, understanding the intricacies of entry and operation is crucial. The process involves a deep dive into market research, compliance with local regulations, and strategic branding to resonate with Chinese consumers.
Market Research:
The first step is to understand the consumer behavior and preferences within the Chinese market. This includes analyzing trends, identifying target demographics, and studying the competitive landscape.
“Seventy-Thirty” Principle:
A balance is struck by preserving 30% of the brand’s original identity while adapting to Chinese aesthetic culture, providing a solid market entry point.
For a free consultation on how to navigate the Chinese market, contact us at: info@pltfrm.cn
Visit us at: www.pltfrm.cn
