(Source: https://pltfrm.com.cn)
Introduction
Visual content is a rising force in China’s search ecosystem, and Baidu is adapting accordingly. From image carousels to video snippets in SERPs, Baidu rewards brands that deliver media-rich, mobile-optimized experiences. For overseas brands aiming to break into China’s competitive digital space, smart visual content optimization is essential—not just for user experience but for discoverability. Here’s how to leverage Baidu’s evolving visual SEO features to boost brand reach.
1. Image Optimization for Baidu’s Search Engine
1.1 File Naming and ALT Text Localization
Images should use Chinese file names and descriptive ALT text reflecting relevant search terms. For example, a banner promoting “企业协作软件” (enterprise collaboration software) should use both in the filename and ALT tag.
1.2 Supported Formats and Compression
Baidu favors lightweight formats like JPEG and WebP. Use Chinese hosting or CDNs to ensure image delivery is fast and doesn’t stall mobile browsing—a major ranking signal.
2. Using Infographics to Attract Informational Intent
2.1 Data-Driven Visuals for B2B Buyers
Infographics that explain workflow processes, SaaS benefits, or product comparisons can position your brand as an expert. They also increase time-on-page, which boosts ranking signals.
2.2 Embedded Metadata for Baidu Indexing
Ensure all infographic images include schema metadata and are surrounded by relevant Chinese-language content. This improves visibility in Baidu’s image and content search.
3. Enhancing SEO Through Video Content on Baidu
3.1 Baidu Video Index Integration
Host localized videos on Baidu-friendly platforms like iQIYI or Youku. Embed them with descriptive Chinese titles, meta tags, and closed captions to boost indexing.
3.2 Vertical Video for Mobile SERPs
Short (30–90 sec) vertical videos optimized for mobile screens are prioritized in Baidu’s mobile results, especially for queries involving product discovery or tutorials.
4. Strategic Placement of Visuals for Engagement
4.1 Hero Banners with Clear CTAs
Place a mobile-optimized banner with a CTA near the top of landing pages. Use contrasting colors, Mandarin headlines, and QR codes to drive click-throughs and Baidu Mini Program access.
4.2 Visuals Supporting Textual Search Queries
Complement keyword-rich blog posts with visual elements like charts or feature breakdowns. This makes your content more skimmable and SEO-friendly for mobile-first readers.
Case Study: French Smart Kitchen Brand Scales with Visual SEO on Baidu
A French smart appliance company entering China revamped its content strategy by embedding keyword-optimized product visuals and vertical explainer videos in key landing pages. Within three months, the brand saw a 47% increase in Baidu image search referrals and a 32% improvement in mobile session duration.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
