Your e-reputation, or online reputation, is equally, if not more important than your online visibility. Being visible is valuable, but it becomes truly meaningful when people understand who you are and trust you as a reliable brand. Chinese consumers are discerning in their purchasing decisions. The good news is that as you build your online visibility, you can simultaneously develop your online reputation. Utilizing press releases and collaborating with Key Opinion Leaders (KOLs) are excellent strategies to gain people’s trust.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
