Online visibility is the foundation of a successful brand in the digital age. Without a strong online presence, a brand cannot expect to thrive. Our recommendation: Utilize SEO (Baidu) to organically enhance your brand’s visibility on the Chinese internet. Ensure that your brand name appears for all your chosen keywords. Leveraging forums, social media, and PR will be beneficial. The goal is to make it effortless for people to discover your brand. This approach not only reduces acquisition costs after about six months but also improves your conversion rate.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
