(Source: https://pltfrm.com.cn)
Introduction
Acquiring new customers in China’s saturated digital market demands more than traditional ads. With short attention spans and fierce competition, overseas brands need intelligent tools to cut through the noise. AI-powered live-streaming is emerging as a game-changer—merging real-time content with automation, personalization, and performance insights to attract and convert new customers at scale. This article explores how brands can harness AI live commerce for breakthrough customer acquisition results.
1. Real-Time Engagement with Precision Targeting
1.1 Smart Segmentation for First-Time Viewers
AI tools integrated into live platforms can detect user demographics and behavior patterns in real time. This enables automatic delivery of content tailored to newcomers, making onboarding faster and more relevant.
1.2 Geo-Based Triggering for Regional Relevance
AI algorithms can identify the viewer’s region and surface localized promotions or language preferences, making the stream more relatable and increasing acquisition rates among regional customer segments.
2. AI-Generated Scripts and Product Education
2.1 Instant Product Matching and Upselling
AI can suggest product bundles or related items live on screen based on what’s currently being discussed or viewer interest cues—mimicking an experienced salesperson in real time.
2.2 Script Adaptation Based on Viewer Input
By analyzing questions or reactions during the stream, AI tools can adjust scripts, tone, and highlight features that most resonate with potential new customers.
3. Automation Enhances Scalability and Consistency
3.1 Pre-Programmed Presenter Logic
AI avatars or virtual hosts reduce the dependency on human talent and ensure consistent messaging, tone, and product presentation every time.
3.2 24/7 Live-Streaming Capability
AI-powered streams can run at non-peak hours, targeting new user groups that traditional campaigns may miss—such as night-shift professionals or overseas Chinese customers in other time zones.
4. Post-Stream Retargeting and CRM Sync
4.1 Intelligent Lead Scoring During Streams
AI can assign scores to viewers based on engagement signals—likes, clicks, comments—and push high-potential leads directly to CRM or WeCom systems.
4.2 Follow-Up Campaigns with Personalized Offers
Using AI-collected data, brands can send tailored offers to first-time viewers, nurturing them into the sales funnel with automated messages or mini program promotions.
Case Study: French Skincare Brand Expands Customer Base with AI Hosts
A French skincare brand launched a series of AI-hosted Douyin live-streams to acquire new customers across second-tier Chinese cities. Using facial recognition tools, the AI host recommended products based on detected skin concerns, while chatbots handled queries instantly. Within four weeks, the brand doubled its first-time buyers and gained over 50,000 new WeCom followers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
