(Source: https://pltfrm.com.cn)
Introduction
JD.com is not just China’s second-largest e-commerce platform—it’s a trusted destination for quality, authenticity, and fast delivery. For overseas brands looking to expand in China, knowing which product categories excel on JD.com is key to driving sales and building consumer trust. This guide explores the top-performing segments and how to align your offerings to meet local demand.
1. Consumer Electronics Dominate the Charts
1.1 Home Office Equipment
From wireless routers to ergonomic keyboards and webcams, products that support China’s remote work trend are seeing consistent growth, particularly among younger consumers.
1.2 Gaming and Entertainment
Gaming consoles, peripherals, and high-resolution monitors are highly sought-after. JD.com’s frequent gaming festival events offer powerful visibility for these categories.
2. Personal Health and Hygiene Surge Ahead
2.1 Smart Health Devices
Products such as digital thermometers, blood pressure monitors, and fitness trackers are increasingly purchased for family use. Pairing these devices with an easy-to-use app interface is essential.
2.2 Hygiene and Sterilization Products
UV light sanitizers, portable disinfectant sprays, and antibacterial wipes remain popular post-pandemic. Brands that emphasize medical-grade safety features attract health-conscious buyers.
3. Home Living Products with a Wellness Focus
3.1 Aroma Diffusers and Humidifiers
These are popular with both Gen Z and families. Combining sleek design with multi-functionality (e.g., night lights or Bluetooth speakers) boosts desirability.
3.2 Kitchen Organization Tools
Minimalist storage solutions, vacuum sealers, and reusable containers are hot sellers, especially when presented with short videos demonstrating their functionality.
4. Pet Supplies with High Repurchase Rates
4.1 Functional Pet Food
Grain-free, breed-specific, or health-boosting pet food offerings lead in JD’s pet section. Emphasis on imported quality and traceable ingredients adds credibility.
4.2 Grooming and Training Accessories
Electric nail grinders, training pads, and interactive toys are fast-moving SKUs. Offering multi-pack discounts or bundles increases average order value.
5. Niche Fashion and Accessories
5.1 Sunglasses and UV Accessories
UV-protective wear, especially from overseas brands, is in demand during China’s spring and summer seasons. JD Live and influencer seeding help amplify reach.
5.2 Minimalist Jewelry
Affordable, hypoallergenic earrings, necklaces, and watch accessories have built strong momentum through JD’s visual search and styling features.
Case Study: Japanese Kitchenware Brand Rises via JD Reviews
A Japanese brand specializing in ceramic non-stick pans and multifunctional cooking tools launched with a limited SKU set on JD.com. They encouraged early users to leave video reviews in exchange for gift cards. Within six months, the brand’s flagship pan earned over 10,000 five-star ratings, and the product consistently ranked on JD’s recommended home & kitchen list. Sales doubled after JD featured it in its curated home living promotions.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
