If you are a professional in the beauty industry and are considering expanding your reach into the thriving Chinese market, the China Beauty Expo (CBE) is an event you cannot afford to miss. With China’s beauty market experiencing exponential growth, staying abreast of the latest trends and connecting with potential customers is essential. Here’s a comprehensive guide to the CBE, one of Asia’s largest and most influential beauty trade shows.
Brief history and significance of CBE in the global beauty industry
The China Beauty Expo, with a rich history spanning 25 years, is a renowned trade platform for personal care, cosmetics, fragrances, beauty, health, wellness, nail, and eyelash brands, along with related services. For over two decades, CBE has been a pivotal player in shaping the global beauty landscape.
Recognized as Asia’s premier beauty event, CBE is distinguished by its extensive scale and its strategic location in the world’s second-largest consumer market for cosmetics. It has been instrumental in transforming China’s cosmetics retail ecosystem by introducing innovative sales channels and redefining product lines.
Key Information about CBE
Held annually at the Shanghai New International Expo Center (SNIEC), the China Beauty Expo offers an all-encompassing sourcing experience for retailers, distributors, and beauty professionals.
Dates and timings
The CBE is a must-attend event in Asia, featuring the newest developments in beauty and personal care products. The last edition was conducted in Shanghai from May 12 to 14, 2023, and the upcoming event is anticipated to take place in May 2024. As the expo spans multiple days, attendees should prepare for an extensive exploration of the industry’s latest offerings.
Entry fees
The CBE’s entry fees are structured to deliver exceptional value without being prohibitively expensive. Though the exact costs may fluctuate annually, they remain within an accessible range for businesses of varying sizes. This affordability, coupled with high attendance, renders the expo a valuable marketing opportunity. Investing in CBE ensures brand visibility and potential connections within Asia’s leading cosmetics industry platform, making every dollar spent a valuable investment towards global networking and market expansion in Asia.
Estimated turnout
Year after year, the China Beauty Expo attracts an impressive audience, highlighting its global significance in the beauty industry. As a business leader, envision being part of this colossal gathering where over 1,000 international exhibitors assemble to present their brands and innovations.
These numbers are more than mere statistics; they represent an exciting networking arena that facilitates connections with professionals from diverse segments of the beauty industry. Participation in CBE offers exposure to a wide array of attendees and potential business collaborators worldwide – an unparalleled opportunity for growth and expansion.
PLTFRM is a brand consulting firm that has been helping overseas brands land in China for more than a decade
info@pltfrm.cn
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