(Source: https://pltfrm.com.cn)
Introduction
User-generated content (UGC) has become the lifeblood of authenticity in China’s livestream commerce. With AI-driven livestreaming, overseas brands can now transform viewers into co-creators—fueling credibility, community, and conversions. From live shoutouts to real-time UGC curation, AI tools make it easier than ever to incorporate fan content into your livestream strategy. In this article, we explore how brands can unlock the power of UGC in their livestreams to drive growth and deepen engagement.
1. Creating a Two-Way Stream with Real-Time UGC Integration
1.1 Instant Display of Viewer Submissions
AI can detect and display live user inputs—like reviews, selfies with products, or shoutouts from fans—during the stream. This keeps the content dynamic and user-centric.
1.2 Hashtag Tracking and Recognition
AI monitors branded hashtags across platforms like Weibo and Xiaohongshu to instantly showcase trending UGC in the livestream. This brings organic content into the campaign in real time.
2. Building Community With AI-Fueled Fan Recognition
2.1 AI-Powered Loyalty Spotlights
AI scans repeat viewer activity and surfaces their content—such as comments or video replies—during the stream, offering real-time validation and encouraging more UGC participation.
2.2 Dynamic Comment Pinning
Machine learning tools identify high-value or on-brand comments (funny, positive, informative) and highlight them automatically, making viewers feel heard and featured.
3. Amplifying Reach With Smart UGC Campaigns
3.1 Gamified Challenges During Livestreams
AI systems track participation in UGC contests (e.g., “Post your product usage video with this tag”) and update leaderboards live, creating an interactive environment that extends beyond the stream.
3.2 Co-Creation Opportunities
Some brands use AI to invite viewers to vote on product packaging, livestream formats, or even next campaign themes—turning UGC into an ongoing conversation.
4. Repurposing UGC with AI for Future Campaigns
4.1 Auto-Categorization of User Content
AI tools automatically sort UGC by sentiment, style, or content type, enabling brands to easily repurpose the most valuable fan contributions into ads, reels, or follow-up livestreams.
4.2 Trend Forecasting Based on UGC Themes
By analyzing UGC at scale, AI identifies emerging themes, keywords, and content types that resonate with target audiences—allowing your brand to stay ahead of content trends.
5. Case Study: A Canadian Personal Care Brand Leverages AI for UGC-Driven Growth
A Canadian skincare brand used AI-integrated livestreaming to showcase real user testimonials in real time during its Tmall Global launch campaign. Viewers were encouraged to post selfies and reviews on Xiaohongshu, which were then curated and displayed by AI during the livestream. The brand saw a 38% increase in engagement rate and generated over 12,000 pieces of usable UGC within one week.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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