(Source: https://pltfrm.com.cn)
Introduction
Livestreaming in China has evolved from a one-way promotional tool to a co-creation experience. With the rise of AI tools, overseas brands can now seamlessly incorporate user-generated content (UGC) into their livestreams—blending fan enthusiasm with brand messaging. This article explores how AI helps curate, enhance, and personalize user content during live broadcasts, fostering stronger community connections and driving higher ROI.
1. Personalizing the Stream with AI-Picked User Content
1.1 Emotion Recognition in Viewer Content
AI can evaluate sentiment in video or comment submissions, elevating enthusiastic or humorous posts that energize the livestream.
1.2 Geo-Based UGC Highlights
For localized promotions, AI can identify and display UGC from specific cities or regions in China—creating a sense of proximity and relevance for segmented audiences.
2. Encouraging Participation Through Real-Time Features
2.1 In-Stream Polling and Content Voting
AI facilitates interactive polls based on user-submitted content, such as voting for the best fan-submitted product hack or styling idea.
2.2 Instant Feedback Loops
When users upload content, AI can immediately rate and give feedback (e.g., “Top 10 likes!” or “Featured soon”), which motivates further submission and sharing.
3. Replicating Influencer Impact With Fan Contributions
3.1 Turning Viewers into Micro-Influencers
AI can identify viewers who consistently engage or post UGC that converts—flagging them for brand collaboration or reward opportunities.
3.2 Curated UGC Reels Mid-Livestream
Instead of saving fan content for post-event social media, AI edits and stitches top-performing UGC into brief highlight reels shown during live segments.
4. AI-Powered UGC Optimization for Post-Live Repurposing
4.1 Automated Rights Clearance Prompts
To avoid legal risk, AI tools can prompt users for content release rights during submission, making future campaign use easier and compliant.
4.2 Data-Backed Creative Briefing
By analyzing top-performing UGC, AI can generate creative briefs for upcoming campaigns that align with consumer sentiment and preferred formats.
5. Case Study: A Dutch Baby Bottle Brand Embraces Fan-Centric Streaming
A Netherlands-based baby product brand launched its livestream debut on Tmall Global with the goal of letting Chinese parents speak for the product. PLTFRM deployed AI tools to auto-curate content from real users—including short clips of infants using the bottles. These clips were woven into the livestream’s storytelling. The campaign earned over 90,000 views in two days and tripled wishlist adds compared to prior static ad campaigns.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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