(Source: https://pltfrm.com.cn)
Introduction
Baidu is the cornerstone of organic visibility in China’s digital landscape. While Google SEO rules don’t apply, the rewards for getting Baidu optimization right are significant—especially for SaaS, lifestyle, and B2B brands looking to build credibility. From infrastructure to content partnerships, optimizing for Baidu requires a strategic approach built around trust, speed, and Chinese user intent. This article presents a comprehensive guide for overseas companies looking to win on Baidu.
1. Ensure Your Website is Baidu-Compliant
1.1 Host Within Mainland China When Possible
Chinese users expect lightning-fast load times. Baidu prioritizes locally hosted websites with ICP licenses. For brands not ready for onshore hosting, use a Chinese CDN and mirror landing pages to improve load speed and user experience.
1.2 Eliminate JavaScript-Heavy Interfaces
Baidu’s crawler is less capable than Google’s when parsing JavaScript. Use clean HTML code and ensure all content—especially important product descriptions—is rendered server-side.
2. Build Trust Through Verified Properties and Structured Data
2.1 Apply for Baidu Trust Certification (V Label)
Getting your brand verified adds a blue “V” badge to your listing, improving CTR and perceived credibility. Verified brands often appear higher in both organic and paid results.
2.2 Add Structured Snippets for Rich Results
Use schema markup formats favored by Baidu to enhance your listings with FAQs, reviews, or video thumbnails. These stand out in SERPs and help drive engagement.
3. Align Content Creation With Baidu’s Ecosystem Preferences
3.1 Focus on Long-Form, Educational Content
Baidu favors in-depth, informational content. Launch a Chinese-language knowledge hub with articles answering “how-to” questions, comparison breakdowns, and keyword-targeted guides.
3.2 Use Baidu Video and Haokan for Embedded Multimedia
Rather than embedding YouTube or Vimeo links, upload videos to Haokan or iQIYI and embed them natively. This ensures smoother playback and better indexing within Baidu’s search architecture.
4. Link E-commerce and Local Profiles for Seamless Journeys
4.1 Connect to Your Tmall or JD Store from Search Results
Include direct links from your Baike page and brand site to your Tmall store. Users often validate your product via search before purchasing, so ease of access matters.
4.2 Synchronize Baidu Ads With SEO Landing Pages
Run Baidu Tuiguang SEM ads that point to the same landing pages you’re optimizing organically. Use consistent language, design, and CTA structures to reinforce the user journey.
5. Case Study: Singaporean SaaS Platform Expands via Baidu SEO
A Singapore-based SaaS brand offering inventory automation launched in China with poor search visibility. PLTFRM helped re-architect their Mandarin website, launch a verified Baidu Baike page, and build a Baijiahao content stream featuring use cases tailored to SMEs. We also implemented schema markup and structured data for product feature highlights. Within 90 days, Baidu organic traffic increased 260%, and the brand ranked on page one for six category keywords.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
