Depilatory products in China
The demand for depilatory products in China has seen a significant rise, driven by an increased focus on personal grooming and the influence of Western lifestyles among the younger population. The availability of a diverse range of products and effective marketing strategies has further fueled consumer interest. This trend is expected to continue, especially among women, presenting a lucrative opportunity for brands aiming to penetrate the Chinese market.
China’s Depilatory Market
In China, depilatory products are used for hair removal and are classified into various categories such as hair removal creams, gels, lotions, wax strips, razors, and blades. Women’s razors and blades have seen the strongest growth in recent times, as they are user-friendly and gaining traction among consumers. Brands must be aware that these products fall under special use cosmetics (SPU) and require pre-market registration and approval from the National Medical Products Administration (NMPA).
Top 3 Depilatory Brands in China
1. Veet：A globally renowned brand offering a variety of products like wax strips and hair removal creams.
2. Gillette (P&G company)： A leading brand in shaving products, owned by Procter & Gamble.
3. Nair: Known for its gentle and effective hair removal products, including creams, sprays, and wax strips.
How to promote your depilatory brand in China?
To successfully enter the Chinese market, brands must recognize that Chinese consumers rely heavily on online reviews, friends’ recommendations, and endorsements from celebrities. A well-crafted digital marketing campaign is essential, and it must be localized to resonate with Chinese consumers. This includes utilizing SEO, PPC, PR, forums, and social media.
Chinese website on Baidu
Baidu is the primary search engine in China, and brands must create a Mandarin website hosted in China with an ICP license. This ensures better SEO ranking and caters to the local audience, who may not be proficient in English. Adapting content and design to meet local expectations is also vital.
Social media promotion
China’s social media landscape is unique, and brands must engage with platforms popular among the younger generation. This includes:
– Wechat H5 and Official Account: With over a billion active users, WeChat offers an omnichannel experience, including shopping, payments, and content sharing.
– Open a Weibo account: With 580 million monthly users, Weibo is a blend of Facebook, Twitter, and Instagram, allowing brands to share content and collaborate with KOLs.
– Douyin and depilatory brands promotion: Douyin, with 743 million monthly users, is popular for short videos and live streaming, providing opportunities for brand promotion.
How to sell your depilatory brand in China?
Selling depilatory products in China requires leveraging popular e-commerce platforms and cross-border e-commerce channels. Some of the key platforms include:
– Tmall： The largest B2C platform in China, allowing brands to create customizable Flagship Stores.
– Xiaohongshu: A social media and e-commerce platform targeting Generation Z and females, ideal for selling depilatory products.
– Cross-border e-commerce: Tmall Global and Kaola are popular platforms for selling foreign goods without complex authorization procedures.
We are your local partner in China! Contact us!
Depilatory products are gaining popularity in China, and brands must navigate the competitive landscape by understanding local preferences and leveraging digital marketing and e-commerce strategies. Collaborating with a specialized agency can ensure a tailored approach to meet your specific needs and increase ROI.
PLTFRM is a brand consulting firm that has been helping overseas brands land in China for more than a decade
info@pltfrm.cn
www.pltfrm.cn
