SEO/SEM
We specialize in SEO/SEM on Chinese search engines like Baidu to enhance your visibility. Our process begins with a comprehensive audit of your websites, followed by crafting reviews and press releases to attract targeted visitors interested in your products.
Branding
In China, consumers gravitate towards renowned brands or economical products. To thrive in the Chinese market, building a strong brand presence is essential. We offer services to elevate your brand awareness and image through PR, social media, integration with cosmetics platforms, and KOL campaigns.
Online Reputation
Your sales in the cosmetics industry are directly tied to your reputation. Chinese consumers are discerning and seek products that are effective without harming their skin. Through PR operations and ambassador programs, we can enhance trust among potential buyers.
Market Survey in China
Understanding consumer needs and testing product appeal are fundamental to marketing in China. We offer marketing surveys, consumer insights, and product test surveys to align your offerings with the Chinese market.
Internet Word of Mouth – Buzz Marketing
Success in branding is often driven by what consumers say rather than what companies proclaim. We specialize in viral marketing and internet word of mouth, employing various strategies to engage Chinese users and generate interest in your brand.
E-commerce in China
With 35% of cosmetics products sold online in 2014, we assist brands in developing their e-shops in China. Our specialized services aim to increase traffic and conversion rates, essential for success in the cosmetics industry.
Community Management in China
The Chinese internet landscape differs significantly from the West. Brands must engage with popular Chinese social networks like Sina Weibo, WeChat, Yoka, and Kissmiss. We offer services for account creation, community recruitment, and engagement to foster a strong online presence.
Distribution Consulting
If you’re facing challenges with Chinese distributors, we can assist with distribution surveys to understand this unique market. Our services include identifying and contacting distributors to streamline your entry into the Chinese market.
PLTFRM is a brand consulting firm that has been helping overseas brands land in China for more than a decade
info@pltfrm.cn
www.pltfrm.cn
