(Source: https://pltfrm.com.cn)
Introduction
Tmall Global remains the premier gateway for overseas brands entering China’s e-commerce landscape. But simply listing products is no longer enough. With rising competition and sophisticated local players, growth on Tmall Global demands a strategic blend of content, traffic, and conversion optimization. This article outlines key tactics to grow your brand’s sales on Tmall Global—ensuring not just presence, but performance.
1. Optimize Product Listings for Chinese Consumer Search Behavior
1.1 Localize Titles and Keywords With Data
Use Alibaba’s tools like DataBank and Zhitong Center to identify trending keywords in your category. Translate product titles with local phrasing and shopping intent in mind—not just direct translation.
1.2 Tailor Descriptions With Visualized Selling Points
Chinese shoppers expect detailed, image-rich pages. Use infographics, lifestyle imagery, and comparison charts to communicate USPs and reinforce brand trust.
2. Use Tmall Marketing Tools to Drive Targeted Traffic
2.1 Invest in Zhitong Ads and Search Ads Strategically
Zhitong (直通车) allows precision keyword bidding. Start with high-conversion SKUs, monitor CTRs and ROIs weekly, and reinvest into top-performing segments.
2.2 Join Mega Campaigns and Theme Days
Participate in 6.18, 11.11, and thematic sales like Women’s Day or Super Category Days. These events generate massive site traffic and boost visibility.
3. Leverage KOLs and Tmall Livestream for Conversion
3.1 Partner With Influencers Who Match Your Category DNA
Engage KOLs with a track record in your vertical—especially those who drive sales on Tmall. Coordinate livestream slots during peak promotional hours for optimal impact.
3.2 Sync Livestream Offers With Your Tmall Store
Ensure livestream traffic leads directly to your Tmall page. Promote bundled offers, countdown discounts, and in-stream giveaways to increase urgency and cart value.
4. Build Loyalty Through Post-Purchase Engagement
4.1 Encourage CRM Opt-In During Purchase
Use thank-you pages and package inserts to invite customers to join your brand’s WeCom or Mini Program for future offers.
4.2 Use Tmall’s Consumer Operation Center for Retargeting
Automate follow-up messages, coupon drops, and new arrival alerts to re-engage past buyers and build repeat purchase behavior.
Case Study: Nordic Supplement Brand Increases Tmall Sales 4.2x in 90 Days
A Nordic wellness brand overhauled its Tmall Global strategy by updating its product pages with China-specific benefits, activating two KOL livestreams during 6.18, and launching targeted Zhitong ads. They also offered loyalty discounts via WeCom post-purchase. In just three months, sales rose 4.2x, and repeat orders accounted for 35% of revenue in Q2.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
