(Source: https://pltfrm.com.cn)
Introduction
With saturated digital channels, outbound calling remains one of the most direct and personal ways to reach Chinese buyers. When combined with local nuance and CRM integration, telesales becomes a revenue engine. This article explores how consultants build high-converting outbound sales programs for global brands in China.
1. Prospecting with Intent Signals
1.1 Using Behavioral Data
Consultants advise brands to prioritize outbound targets who have interacted with social posts, downloaded assets, or visited event booths.
1.2 B2B List Enrichment
Third-party databases and local industry directories are used to build accurate, GDPR-compliant call lists.
2. Personalized Outreach Execution
2.1 Localized Greeting Techniques
Greeting norms differ by region and rank—consultants tailor intros based on city, dialect, and industry to build rapport fast.
2.2 One-to-One WeChat Transition
Post-call WeChat adds provide a soft entry into the brand ecosystem and enable easier follow-ups with visuals and articles.
3. Building Multi-Touch Sequences
3.1 Voice + Messaging Coordination
Consultants design 5–7 touchpoint sequences combining voice calls, SMS, WeChat, and emails to stay top-of-mind over weeks.
3.2 Calendar-Based Follow-Ups
Telesales calendars are built around local holidays and industry expos, using those moments for re-engagement.
4. Sales-Ready Lead Transfer and Handoffs
4.1 Lead Scoring Integration
Once leads meet qualification thresholds, they are auto-flagged in CRM for sales team handoff or demo booking.
4.2 Feedback Loop for Messaging Refinement
Sales team feedback is fed back to the telesales playbook monthly, refining scripts and pitch angles continuously.
Case Study: Canadian Logistics Firm China Entry
A logistics SaaS brand from Canada used consultants to build a telesales program with predictive dialing and CRM-linked WeChat flows. They booked over 280 qualified demos in four months and secured strategic distributor partnerships in East China.
Conclusion
Outbound isn’t outdated—it’s evolving. With the right local insight, data targeting, and tech stack, telesales drives measurable impact for global brands entering China. Consultants help teams modernize and scale this critical sales channel.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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