(Source: https://pltfrm.com.cn)
In various markets, including China, local consumers typically review and provide feedback on products through several channels:
- Online Marketplaces: Consumers often leave reviews and ratings on e-commerce platforms where they purchased the product. In China, this includes sites like Taobao, Tmall, JD.com, and Pinduoduo. These reviews can significantly influence the purchasing decisions of other consumers.
- Social Media Platforms: Platforms like Weibo, WeChat, and Douyin (TikTok) in China are popular for sharing product experiences. Users often post reviews, photos, and videos of products they’ve used.
- Dedicated Review Sites and Forums: Websites specifically designed for reviews, such as Dianping (similar to Yelp) in China, are popular. Consumers also use forums and online communities to discuss and review products.
- Blogs and Vlogs: Influencers and bloggers often review products on their blogs or vlogs. In China, platforms like Xiaohongshu (Little Red Book) are popular for lifestyle and product reviews.
- Live Streaming Platforms: Live streaming is huge in China, and viewers often interact with hosts in real-time to ask questions about products being demonstrated.
- Feedback Surveys and Forms: Companies often solicit feedback directly from customers through surveys, feedback forms, either online or in-store.
- Word of Mouth: Personal recommendations and word-of-mouth feedback remain powerful, especially in cultures with strong community ties.
- Customer Service Interactions: Feedback is often provided directly to companies during customer service interactions, whether in-store, via email, or through call centers.
- Video Sharing Platforms: Consumers sometimes post video reviews or unboxing videos on platforms like Bilibili or YouTube.
- Rating Apps: Apps that allow for rating various services and products, like Yelp in the U.S., are also common channels for feedback.
In each market, the importance of these channels can vary based on consumer behavior, internet penetration, and the demographic profile of the target audience. In China, digital platforms, particularly social media, e-commerce sites, and dedicated review platforms, play a significant role in how consumers review and provide feedback on products. Understanding these channels and actively monitoring them can provide valuable insights for businesses about customer preferences, product issues, and market trends.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
