(Source: https://pltfrm.com.cn)
Introduction
No matter how strong a global brand is, B2B campaign success in China hinges on local execution excellence. Specialized campaign teams help foreign firms adapt strategies, deploy campaigns cross-channel, and nurture leads the China-specific way. Here’s what sets the top teams apart.
1. Local Market Expertise at Every Stage
1.1 Media Ecosystem Navigation
- Insight: B2B buying journeys in China involve multiple platforms, not just LinkedIn.
- Action: Develop full-funnel WeChat, Zhihu, Baidu PPC, and event strategies.
1.2 Regulatory and Data Compliance
- Tactic: Ensure campaigns comply with China’s Cybersecurity Law, personal data regulations, and content censorship standards.
- Benefit: Minimizes legal risk.
2. Tailored Lead Generation Tactics
2.1 Webinars and Executive Roundtables
- Strategy: Host VIP online seminars featuring local experts to drive qualified engagement.
- Impact: Builds senior executive trust.
2.2 Whitepaper and Case Study Campaigns
- Plan: Gate localized content behind lead forms to generate intent-rich contacts.
- Benefit: Fills CRM pipelines with high-quality prospects.
3. Lead Nurturing and Conversion Acceleration
3.1 WeChat Funnel Activation
- Tactic: Move leads into WeChat Service Accounts and nurture with automated follow-up sequences.
- Benefit: Keeps leads engaged natively.
3.2 Offline Activation
- Approach: Convert digital engagement into offline meetings, trade show invitations, and localized demos.
- Impact: Strengthens buyer intent.
4. ROI Measurement and Optimization
4.1 Conversion Attribution Across Channels
- Method: Attribute leads accurately across Douyin, Baidu, WeChat, and offline events.
- Benefit: Informs smarter media investment.
4.2 Continuous Optimization
- Strategy: Run bi-weekly reporting sprints to adjust messaging, targeting, and bidding.
- Impact: Sustains campaign profitability.
Case Study: A French Software Brand’s B2B Market Entry
A French SaaS brand partnered with a local B2B execution team to launch a full WeChat inbound marketing program, complemented by offline C-level roundtables in Shanghai and Shenzhen. Within the first year, they achieved a 320% growth in qualified China-based leads compared to their prior efforts.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
