(Source: https://pltfrm.com.cn)
Introduction
China’s market isn’t just vast—it’s fast. For brands entering the country for the first time, strategic brand development can make or break early momentum. Whether you’re entering beauty, F&B, or tech, standing out means more than having a good product—it means crafting a brand that feels local, relevant, and aspirational. This article explores how first-time market entrants are using tailored brand development services to establish resonance from day one.
1. Adapt Brand Positioning to Fit the China Context
1.1 Redefine Competitive Differentiation
What sets your brand apart abroad might not matter locally. Reframe your positioning based on what Chinese consumers value most—whether that’s functionality, heritage, or aesthetic appeal.
1.2 Align With Local Category Expectations
Each category in China has different norms. For instance, beauty consumers may expect science-backed formulations, while snack buyers prioritize clean labels and giftable packaging.
2. Develop Content Ecosystems That Build Recognition
2.1 Launch With Multi-Platform Storytelling
Don’t rely on one channel. Plan simultaneous activation across Douyin, Xiaohongshu, and Tmall with consistent yet platform-optimized brand storytelling.
2.2 Use Short-Form Series to Establish Brand Personality
Create episodic short videos showing product origin, usage tips, or consumer reactions. This builds familiarity while subtly reinforcing your brand’s unique narrative.
3. Implement Community-Based Brand Building
3.1 Create a Founding Customer Community
Recruit early users or buyers to become advocates. Invite them into a VIP group where they can access new products, share feedback, and help shape the brand’s local evolution.
3.2 Host Interactive Launch Events (Online or Offline)
Even online-only brands can host launch livestreams, AMA sessions, or gift drops to generate buzz and a sense of participation around the brand’s China debut.
4. Localize Brand Touchpoints for Everyday Use
4.1 Design WeChat CRM With Cultural Sensitivity
Use WeChat articles and private messaging that match local tone—offering useful tips, festive promotions, or behind-the-scenes stories in an approachable style.
4.2 Reinforce the Brand Post-Purchase
Include thoughtful packaging inserts with QR codes for Mini Program access, loyalty club sign-up, or branded lifestyle content that extends brand value after unboxing.
Case Study: Spanish Beverage Brand Launches With Emotional Brand Focus
A Spanish sparkling water brand entered China positioning around “moments of clarity.” They localized their name, adapted visuals to reflect traditional Chinese water symbolism, and partnered with Xiaohongshu lifestyle bloggers to post calming morning routines. Launch-day Douyin videos linked to a Tmall flagship, while their WeChat Mini Program offered daily wellness tips. The campaign achieved 220% of its Q1 forecast within 45 days.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
