(Source: https://pltfrm.com.cn)
Introduction
Entering the Chinese digital market requires more than translation—it demands precision targeting, platform fluency, and an understanding of fast-evolving consumer behavior. The right online advertising agency is your gateway to all of this. In this article, we explore how overseas brands can evaluate and collaborate with top online advertising agencies in China to maximize reach and performance.
1. Cross-Platform Advertising Expertise
Mastery of Key Chinese Channels
A capable agency should handle campaigns across Douyin, Tmall, RED, WeChat, and Baidu—each with its own ad logic, content norms, and conversion flow.
Consistent Brand Voice Across Platforms
Top agencies ensure that your brand voice remains consistent across platforms, while tailoring formats for maximum engagement.
2. In-House Creative Localization
Beyond Translation: Cultural Fit
Leading agencies use native copywriters and designers who adapt messaging to Chinese humor, urgency triggers, and social proof expectations.
Short Video and Livestream Readiness
With video ads dominating platforms like Douyin, your agency must be equipped to script, shoot, and optimize short-form content.
3. Real-Time Data and Performance Management
Daily Optimization and Retargeting
Your agency should implement a feedback loop with daily campaign data, adjusting bids, creatives, and segments based on performance.
KPI Transparency and Reporting
Top-tier agencies provide multilingual dashboards and strategic reports that connect media spend to business outcomes like CRM growth and revenue.
4. Onboarding and Platform Access Support
Account Setup and Compliance Handling
An experienced partner will handle Baidu PPC approvals, Tmall ad permissions, ICP license guidance, and more—removing market entry barriers.
Resource Access for Global Teams
The agency should align with your HQ team, offering onboarding decks, campaign calendars, and brand compliance reviews.
Case Study: U.S. Outdoor Apparel Brand Launches via China Ad Agency
A leading U.S. brand hired a Chinese agency to localize creatives and manage performance campaigns across Douyin, Baidu, and RED. Within 60 days, ad-led CRM entries increased by 250%, and conversion rates improved 39% due to hyper-localized messaging and AI-backed ad optimization.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
