(Source: https://pltfrm.com.cn)
Introduction
China’s online advertising environment is a mix of complexity and opportunity. From platform-specific rules to content localization and performance tracking, it’s essential for overseas brands to work with an agency that knows the terrain. This article provides a practical checklist to help overseas brands evaluate and select the best-fit advertising agency for long-term success in China.
1. Proven Experience With Overseas Brands
Industry Case Studies and Client Mix
Look for an agency that has helped brands like yours succeed—especially in your industry vertical, be it fashion, wellness, or consumer tech.
Cross-Cultural Collaboration Fluency
The right agency should support bilingual communication, regular reporting in English, and an understanding of HQ expectations.
2. Full-Service Advertising Capabilities
End-to-End Ad Campaign Execution
From copywriting and visual production to media buying and post-campaign analysis, the agency should manage the full workflow.
Platform Certifications and Ad API Access
Top-tier agencies are officially certified by platforms like Baidu, RED, and Douyin, with access to advanced targeting and analytics tools.
3. Data-Driven Optimization Model
Performance Benchmarks and Diagnostics
Ask whether they offer conversion benchmarks, click heatmaps, and engagement funnel analysis—these are signs of a mature performance model.
Predictive Budget Planning
Strong agencies use historical data and AI tools to estimate expected ROI and guide budget decisions before you even launch.
4. Ongoing Strategic Alignment
Quarterly Business Reviews and Adjustments
A proactive agency holds regular performance reviews, adjusts creative based on seasonal trends, and aligns with your growth goals.
Integrated Brand and Sales Strategy
Look for partners that don’t just optimize for CTR—they tie ad campaigns to CRM growth, brand visibility, and e-commerce results.
Case Study: French Baby Care Brand Enters China With Online Advertising Support
A French baby care brand partnered with a local agency to launch campaigns on Tmall, Baidu, and WeChat. Within two months, brand search volume increased by 58%, CRM entries grew by 4x, and the agency’s funnel strategy helped drive cross-platform retargeting and lifetime customer value uplift.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
