(Source: https://pltfrm.com.cn)
Introduction
China’s digital ad space is fragmented, high-velocity, and platform-specific. To succeed, overseas brands must partner with digital media buying services that offer more than media access—they must deliver performance. In this article, we outline what the best media buying agencies provide and how they help foreign brands navigate, adapt, and grow in China.
1. Full-Funnel Media Strategy Development
Custom Funnel Mapping by Category
From B2C products to high-end B2B, top media buying services map digital funnels to the consumer journey—tailoring entry points, creatives, and landing pages.
Multi-Platform Sequencing
They choreograph media flows—starting with Douyin brand touchpoints, moving to RED social proof, and retargeting through Baidu search or WeChat CRM.
2. Data Ownership and Transparency
Client Access to Raw Data
Top media buyers provide clients with direct access to platform dashboards and campaign logs—supporting transparency and collaboration.
Custom KPI Reporting
They create tailored dashboards for key metrics like CPM, CPC, CVR, and ROAS—aligned with global or regional reporting formats.
3. Speed and Agility in Execution
24/7 Campaign Monitoring
With China’s platforms operating on high velocity, top agencies offer continuous monitoring and response—even across time zones.
Rapid Creative Refreshes
Underperforming creatives are swapped out within hours, not days—maintaining momentum and controlling spend efficiency.
4. Alignment With Brand Guidelines and HQ Teams
Global-Local Sync
Agencies ensure global messaging consistency while adjusting creatives to local trends, platform behaviors, and seasonal norms.
Cross-Functional Collaboration
They coordinate with client HQs, e-commerce partners, CRM vendors, and platform reps—creating integrated growth plans.
Case Study: Italian Pet Product Brand Succeeds With China Media Buying Execution
An Italian pet nutrition company launched in China with help from a media buying agency. Using Baidu PPC for education, Douyin for awareness, and WeChat for conversion, they saw a 46% drop in CAC and achieved breakeven in three months. Regular reporting kept global HQ aligned on spend and strategy.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
