(Source: https://pltfrm.com.cn)
Introduction
WeChat is more than a messaging app—it’s the backbone of digital life in China. For international companies, tapping into its advertising power requires expert navigation of mini-programs, Moments ads, influencer campaigns, and CRM integration. In this article, we explore how the right WeChat advertising agency helps global brands build awareness, acquire customers, and retain loyalty.
1. Full-Funnel WeChat Advertising Strategy
Top-of-Funnel: WeChat Moments Ads
Leading agencies run highly targeted Moments campaigns using demographic, geographic, and interest data to build brand visibility.
Bottom-of-Funnel: Mini-Programs and CRM Sync
After initial clicks, agencies guide users to custom mini-programs where products can be browsed, purchased, or added to WeChat CRM flows.
2. Expert Localization and Content Strategy
Message Tone and UX Customization
WeChat content must feel native—successful agencies localize copywriting, image formats, and CTA language based on platform behavior.
Official Account Setup and Engagement
Top agencies manage the setup, verification, and optimization of service accounts, enabling brands to push content and engage followers directly.
3. KOL and WeMedia Integration
Collaboration With Vertical-Specific KOLs
WeChat agencies match brands with industry-specific KOLs and bloggers to run co-branded advertorials and product placements.
WeMedia and Branded Content Channels
Some agencies operate their own media accounts and offer direct native placements in lifestyle, parenting, health, or fashion categories.
4. Retargeting and CRM Automation
WeCom Integration for B2C and B2B
Agencies help brands transition prospects from ads to WeCom (enterprise WeChat) for long-term conversion and support.
Event-Triggered Workflows
Agencies build automation flows that deliver offers, reminders, or surveys based on user behaviors like clicks, form fills, or session time.
Case Study: American Skincare Brand Grows in China With WeChat-First Strategy
A U.S.-based beauty brand worked with a WeChat-focused agency to launch Moments ads tied to a mini-program store. Post-click users entered a loyalty flow via WeCom, and KOLs shared testimonials via official accounts. Result: 4.5x CRM growth in 60 days and 38% uplift in repeat purchases.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
