(Source: https://pltfrm.com.cn)
Introduction
For international companies expanding into China, WeChat is an irreplaceable tool for building direct-to-consumer channels, brand presence, and long-term engagement. But WeChat’s closed ecosystem requires technical fluency and creative agility. In this article, we outline the capabilities of top WeChat advertising agencies—and how they help brands grow smarter and faster.
1. Strategic Campaign Development
Brand Positioning Within WeChat
Agencies work closely with international clients to define tone, visual style, and category positioning specifically for WeChat’s user base.
Journey Planning Across Touchpoints
Campaigns are planned to guide users from Moments ads to mini-program pages, official content, and ultimately CRM or purchase flows.
2. Data-Driven Decision Making
Live Performance Dashboards
Top agencies offer real-time WeChat ad dashboards that show CPM, CTR, CVR, and cost per follower—helping teams make adjustments on the fly.
Post-Campaign Analytics and Retargeting Plans
Agencies provide in-depth analysis of audience behavior, campaign ROI, and segment-specific results to inform ongoing strategy.
3. Creative Services That Align With Chinese Tastes
Mobile-First Visual and Copy Strategy
WeChat users engage with bold visuals, concise storytelling, and trusted tone—agencies localize content accordingly.
Template Customization for Mini-Programs
Designing mini-programs that reflect global brand identity while still functioning natively in China’s UX environment is a key agency offering.
4. Technical Execution and Maintenance
WeChat Pixel and CRM Integration
Agencies manage pixel setup for event tracking and link campaign results to WeChat CRM or third-party CDPs for downstream marketing.
Mini-Program Optimization and Uptime
They provide regular updates, UX testing, and speed optimization for mini-program storefronts and campaign landing pages.
Case Study: French Luxury Skincare Brand Wins Market Share With WeChat Support
A French brand used a local agency to build a three-phase WeChat campaign: Moments ads, KOL testimonials in Official Accounts, and a WeCom CRM journey. The agency managed ad delivery, landing page design, and post-sale flows. Sales from WeChat users surpassed Tmall traffic for the first time within 6 months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
