(Source: https://pltfrm.com.cn)
Yes, many advertising agencies offer the option to provide a dedicated team for specific client accounts, especially for larger or more complex projects. This approach ensures focused attention and tailored services for your needs. When requesting a dedicated team from an agency, consider the following aspects:
- Expertise and Skills: Ensure the team comprises members with the necessary expertise and skills relevant to your industry and the Chinese market. This includes strategists, creatives, market analysts, digital experts, and account managers.
- Communication and Accessibility: The team should be easily accessible and open to regular communication. Discuss the preferred channels and frequency of updates and meetings.
- Cultural Understanding: Particularly for the Chinese market, it’s important that team members have a good understanding of local culture, consumer behavior, and business practices.
- Experience with Similar Clients: It’s beneficial if the team members have experience working with similar clients or industries. This experience can provide valuable insights and a quicker understanding of your specific challenges and goals.
- Language Skills: Given the language barriers that can exist in the Chinese market, having team members who are fluent in Mandarin can be a significant advantage.
- Consistency of Team Members: Discuss the stability of the team. Frequent changes in team members can disrupt the continuity and effectiveness of your campaigns.
- Alignment with Your Values and Goals: The team should align well with your company’s values, goals, and working style to ensure a productive and harmonious partnership.
- Scalability: Ensure that the team can scale up resources as needed, depending on the evolving requirements of your account.
- Reporting Structure: Clarify the reporting structure – who will be the main point of contact, and how will the team interface with different stakeholders in your organization.
- Performance Metrics and Accountability: Establish clear performance metrics and accountability measures to evaluate the effectiveness of the team and ensure that your objectives are being met.
- Integration with Your Internal Teams: Discuss how the agency team will integrate with your internal teams. Seamless collaboration can significantly enhance the efficiency and success of your campaigns.
- Cost Implications: Understand the cost implications of having a dedicated team. This arrangement is often more expensive than a shared resource model, so ensure it fits within your budget.
- Long-term Commitment: Consider whether you’re looking for a long-term partnership or a short-term project. This can affect the composition and commitment level of the team.
- Customization of Services: Ensure that the agency is willing to customize its services and team composition according to your specific needs and preferences.
Having a dedicated team from your advertising agency can lead to more effective and cohesive marketing efforts, especially when dealing with a market as complex and dynamic as China. Be sure to clearly communicate your expectations and requirements to ensure the best possible collaboration.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
