(Source: https://pltfrm.com.cn)
Introduction
Launching in China involves more than a store setup—it requires a connected, cross-functional strategy that captures awareness, builds trust, and drives repeat purchases. E-commerce consultants serve as end-to-end partners for foreign brands entering China. In this article, we break down the key full-funnel support that consultants provide to help you turn market entry into lasting success.
1. Infrastructure and Licensing Execution
Cross-Border vs. Local Entity Strategy
Consultants evaluate and implement the optimal legal and operational structure for your product type and growth goals.
Technical Setup and Platform Sync
From Tmall ERP integration to Douyin order sync and mini-program tracking—consultants handle full technical orchestration.
2. Store Buildout and Conversion Optimization
Product Page Localization
Titles, bullet points, and benefits are adapted to reflect Chinese buyer concerns—focusing on safety, authenticity, and social proof.
Checkout Flow Refinement
Consultants test for friction points in the cart, payment, and confirmation process—ensuring mobile-first, frictionless user journeys.
3. Channel Activation and Ad Strategy
Multi-Platform Media Strategy
Consultants balance Douyin ads, RED awareness campaigns, and Baidu search to create a 360° presence from launch.
KOL and KOC Activation Plans
Key opinion leaders and consumers co-create content in line with product drops and national shopping festivals.
4. Private Traffic and Retention Engineering
WeChat Mini-Program CRM
Consultants build CRM systems from Day 1—connecting buyers to loyalty programs, surveys, and exclusive offers through QR onboarding.
Feedback and Repurchase Triggers
Automated WeCom outreach encourages reviews, offers usage tips, and promotes cross-sells within weeks of the first purchase.
Case Study: Japanese Kitchenware Brand Gains Momentum Post-Launch
A Japanese kitchen tools company entered China through a Tmall Global store and WeChat mini-program. The consultant handled ERP setup, RED content seeding, and a WeChat welcome funnel that converted first-time visitors into members. Within the first three months, 31% of revenue came from returning buyers, and the brand’s Baidu SEO performance tripled via blog and PDP optimizations.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
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