(Source: https://pltfrm.com.cn)
Introduction
SEO in China is more than just an entry strategy—it’s a trust-building mechanism for foreign companies. Baidu users prefer familiar, fast-loading, and locally relevant experiences. As such, foreign companies must adapt every aspect of their SEO—from content structure to hosting infrastructure. In this article, we break down the most impactful SEO tactics consultants use to help foreign companies succeed in China’s competitive digital landscape.
1. Technical Setup to Maximize Indexing
Simplified Site Architecture
Baidu bots struggle with deep site hierarchies and dynamic rendering. Consultants restructure websites into flatter, static HTML structures for better indexation.
Localized Sitemap Creation
SEO teams create Baidu-friendly XML sitemaps and ensure they are submitted and monitored through Baidu Webmaster Tools for full coverage.
2. High-Value Content Strategy
Long-Form Mandarin Blog Content
Unlike Western SEO, Baidu favors depth. Consultants help produce educational blogs, how-to guides, and industry explainers with rich internal links and native formatting.
Content Calendar Synced With Local Events
SEO experts localize campaigns to align with Chinese digital shopping holidays, cultural events, and seasonal interest trends to increase search volume and user engagement.
3. Conversion-Oriented On-Page SEO
Localization of Calls-to-Action
“Free trial” may work in the West, but in China, messages like “exclusive offer,” “scan QR for benefits,” or “ask on WeChat” perform better. Consultants adapt CTAs to local norms.
Interactive Page Features
SEO consultants often integrate click-to-QR, WeChat mini popups, and native video snippets to boost engagement and time on site—key ranking factors on Baidu.
4. Earning Trust Through Content and Backlinks
Reviews and Testimonials on Chinese Sites
Foreign brands rarely publish customer reviews on native platforms. SEO consultants identify relevant lifestyle, tech, or B2B review channels for third-party validation.
Influencer SEO Support
Influencers from RED or Zhihu often contribute to organic rankings. SEO consultants repurpose influencer content and link it back to the brand’s Baidu-optimized site.
Case Study: Israeli Medtech Startup Wins Organic Attention
An Israeli medtech company expanded into China with help from an SEO consultant. A local hosting setup and Baidu-friendly blog were launched, targeting keyword clusters around digital diagnostics. Key medical influencers posted reviews on Zhihu and Sohu, building backlinks and credibility. Within 90 days, the site ranked in the top 5 results for three critical medical search terms and generated direct leads from hospitals.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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