(Source: https://pltfrm.com.cn)
Introduction
The first 90 days after launch can make or break a brand’s success in China. For overseas brands, a well-planned sales strategy during this window drives data collection, consumer insight, and repeat purchase behavior. Here’s how to hit the ground running.
1. Create a Launch-Phase Sales Blueprint
1.1 3-Channel Activation Plan
Choose one content platform (Douyin), one marketplace (Tmall Global), and one CRM (WeChat) to launch.
Tip: Too many channels dilute brand voice. Focus for speed, data, and refinement.
1.2 Launch Kits for All Stakeholders
Prepare toolkits for influencers, customer service teams, and sales reps—including scripts, FAQs, and sample responses.
Execution: Align tone across all touchpoints.
2. Convert First-Time Buyers into Brand Advocates
2.1 Seamless Post-Purchase Journey
Follow up every purchase with educational content, gifting suggestions, and care tips.
Use Case: A beauty brand’s post-sale series boosted referrals by 42%.
2.2 Feedback Collection and Social Amplification
Encourage reviews on Xiaohongshu and reward UGC with discounts or reposts.
Tactic: Run a “share your story” challenge on Douyin during week two of launch.
3. Optimize SKU and Bundle Strategy
3.1 Entry-Level SKU Focus
Highlight your “easy to try” SKUs with pricing and value tailored to new customers.
Advice: Price anchors help overcome buyer hesitation.
3.2 Gift Packs and Personalization
Bundle based on use case—first-time users, gifting occasions, or seasonal needs.
Strategy: Offer personalization options for premium tiers to boost cart value.
4. Plan Iteration Loops into Your Sales Strategy
4.1 Weekly Optimization Reviews
Set up internal reviews every 7–10 days to analyze conversion rates, ad spend, and content performance.
Execution: Kill underperforming creatives and amplify high performers instantly.
4.2 Live Campaign A/B Tests
Test CTAs, influencer styles, and copy variations during livestreams or promotions.
Use Case: A fashion brand doubled engagement after changing CTA from “see more” to “show your style.”
Case Study: An Australian Skincare Brand Perfects the 90-Day Plan
Launching with just three SKUs, the brand focused on Douyin ads, Xiaohongshu tutorials, and WeChat onboarding. Weekly creative reviews led to messaging shifts that lifted ROAS by 3.4x.
By day 90, they had over 18,000 CRM subscribers and partnerships with five livestreamers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn(Source: https://pltfrm.com.cn)
