(Source: https://pltfrm.com.cn)
Introduction
With over 700 million active users, Douyin has become a go-to platform for brand discovery, consumer interaction, and mobile-first shopping in China. For international companies aiming to enter or expand in this market, Douyin content strategy must go beyond trends—it must drive growth. Here’s how global brands can deploy performance-oriented Douyin content with real-world impact.
- Creating Story-Driven Video Series
Unlike one-off viral clips, serial content nurtures followers and builds familiarity. Brands should develop 5–10 episode series centered around a theme—such as tutorials, lifestyle journeys, or transformation stories.
Agencies can help structure these series with cliffhangers and recurring formats to boost watch time, return viewers, and algorithmic promotion.
- Utilizing Vertical Video to Educate and Entertain
Douyin’s short-form vertical video format rewards quick delivery of value. Whether explaining a product’s benefits or demonstrating its use in real-life settings, education must be wrapped in engaging visuals and fast pacing.
Animated explainers, user reviews, and challenge formats help make learning fun while subtly reinforcing product attributes.
- Launching Douyin-First Product Drops
Exclusive launches tailored for Douyin audiences build urgency and buzz. Brands can announce limited edition collections, run countdown livestreams, and offer early access to followers.
This not only drives traffic and conversions but positions the brand as digitally forward and tuned into platform culture.
- Merging Paid Boosting with Organic Growth
Successful Douyin content strategies combine paid promotion with organic reach. Agencies help manage ad boosts (DOU+) to give videos initial traction, while optimizing content style for broader discoverability.
This hybrid approach maximizes exposure while preserving native appeal.
Case Study: Sportswear Brand Grows Youth Market via Douyin Series
A European sportswear company partnered with a Douyin agency to produce a 10-part series featuring Chinese student athletes training in their gear. Videos combined inspiration, humor, and product performance. Paired with targeted paid boosts, the campaign led to 500K followers and doubled conversion rates for summer apparel.
Conclusion
Growth on Douyin doesn’t come from luck—it comes from strategy. For global companies, performance content planning powered by local insights and agency execution turns views into results.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
