(Source:https://pltfrm.com.cn)
Ensuring your product descriptions and images meet Taobao’s standards involves understanding and adhering to their specific guidelines. Here are some key points to focus on:
- Follow Taobao’s Image Guidelines: Taobao has specific requirements for product images, including size, quality, and format. Make sure your images conform to these specifications. Usually, high-resolution images with a plain background are preferred.
- Accurate and Clear Descriptions: Your product descriptions should be accurate, clear, and detailed. Include information about size, material, usage instructions, and any other relevant details. Avoid misleading information that could lead to customer dissatisfaction or returns.
- Use of Keywords: Incorporate relevant keywords into your product titles and descriptions. This not only helps in meeting Taobao’s standards but also improves the searchability of your products on the platform.
- Language and Clarity: Ensure that the language used in your descriptions is clear, concise, and free of grammatical errors. If your target market includes non-Chinese speakers, consider providing translations or using bilingual descriptions.
- Cultural Sensitivity: Be mindful of cultural differences and sensibilities. Avoid using images or language that could be considered offensive or inappropriate in the markets you are targeting.
- Compliance with Legal and Ethical Standards: Ensure that your product descriptions and images comply with all legal and ethical standards, including not infringing on intellectual property rights and not advertising prohibited items.
- Mobile Optimization: Since a significant portion of Taobao users shop via mobile devices, ensure your product descriptions and images are optimized for mobile viewing. This means they should be easily viewable and readable on smaller screens.
- Avoid Over-Promising: Be realistic about what your product offers. Over-promising in your descriptions can lead to customer dissatisfaction and negative reviews, which can harm your store’s reputation.
- Use High-Quality Images: Invest in high-quality photography. Clear, well-lit images that showcase your product from different angles can significantly enhance appeal and reduce misunderstandings about the product.
- Include User Instructions: If your product requires assembly or has specific usage instructions, include these details in your description. Providing comprehensive information can reduce customer confusion and potential complaints.
- Regular Updates: Regularly review and update your product listings to ensure that all information is current and accurate. This includes updating descriptions and images to reflect any changes in your products.
- Customer Feedback Incorporation: Pay attention to customer feedback. If customers frequently ask questions about a specific aspect of your product, it may be worth adding this information to your product description.
By following these guidelines and regularly reviewing Taobao’s own standards and updates, you can ensure that your product descriptions and images not only comply with the platform’s requirements but also effectively attract and inform potential customers.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
