(Source:https://pltfrm.com.cn)
Foreign merchants can find success selling on Xiaohongshu by focusing on product categories that resonate with the platform’s user base. Popular choices include:
- Beauty and Skincare Products: High-quality international beauty brands are often sought after.
- Fashion and Apparel: Trendy and unique clothing and accessories appeal to the platform’s style-conscious users.
- Health and Wellness Products: Supplements, organic products, and health-focused items are in demand.
- Lifestyle and Home Decor: Stylish home goods and lifestyle products that cater to a modern aesthetic.
- Gourmet Food and Snacks: International gourmet items and exotic snacks are popular.
These categories align well with the interests of Xiaohongshu’s predominantly young, urban, and female user base, who are interested in quality, authenticity, and lifestyle trends.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
