(Source:https://pltfrm.com.cn)
The distribution channels on Xiaohongshu mainly include:
- Direct Sales through Merchant Stores: Merchants set up their own stores on the platform to sell products directly to consumers.
- Influencer (KOL) Partnerships: Collaborating with Key Opinion Leaders for product promotion and sales.
- Content Marketing: Utilizing engaging and informative content to drive sales, including posts and stories about products.
These channels leverage the platform’s social media and e-commerce functionalities, allowing for a blend of content-driven marketing and direct sales.
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