How should merchants on Xiaohongshu handle user feedback, comments, and complaints?

(Source:https://pltfrm.com.cn)

To handle user feedback, comments, and complaints on Xiaohongshu, merchants should:

  1. Promptly Respond: Quickly acknowledge all forms of user feedback.
  2. Thank and Engage: Express gratitude for positive comments and engage in discussions.
  3. Address Complaints Constructively: Handle negative feedback professionally, offering solutions or compensation if appropriate.
  4. Monitor and Analyze Feedback: Regularly review comments to understand customer sentiments and identify areas for improvement.
  5. Encourage Positive Reviews: Motivate satisfied customers to share their experiences.

Effective management of user interactions enhances reputation and customer loyalty on Xiaohongshu.

       PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!

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