(Source:https://pltfrm.com.cn)
The most important key indicators on Xiaohongshu include:
- User Engagement: Measured by likes, comments, shares, and the time users spend on posts.
- Conversion Rate: The percentage of users who take a desired action, like making a purchase.
- Followers Growth: The rate at which a seller gains new followers.
- Content Reach: How widely a post is seen across the platform.
- Active Participation: Level of user interaction in campaigns or promotions.
These indicators help assess the effectiveness of content and strategies on the platform.
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