(Source:https://pltfrm.com.cn)
To protect your brand and intellectual property (IP) when opening a store on Xiaohongshu:
- Trademark Registration: Register your trademarks in China to gain legal protection.
- Monitor the Platform: Regularly check for counterfeit products or IP infringements.
- Use Brand Verification Services: Utilize Xiaohongshu’s brand verification features to authenticate your brand’s presence.
- Legal Agreements and Notices: Clearly state your IP rights in your store policies and product descriptions.
- Take Action Against Infringements: Utilize Xiaohongshu’s reporting mechanisms for IP infringement and consider legal action if necessary.
Taking these steps helps safeguard your brand and ensures a secure marketplace presence.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
