(Source:https://pltfrm.com.cn)
For foreign merchants entering NetEase Kaola, it’s important to understand the following market trends and consumer preferences:
- Quality and Authenticity: Chinese consumers value high-quality, authentic products, especially from foreign brands.
- Health and Wellness: There’s a growing demand for products related to health, wellness, and personal care.
- Mother and Baby Products: High demand exists for quality international mother and baby products.
- Local Tastes and Preferences: Adapting products and marketing to local tastes and cultural nuances is crucial.
- E-commerce Events: Participation in major shopping events like Singles’ Day can boost visibility and sales.
Understanding these trends can help foreign merchants tailor their offerings and marketing strategies to better appeal to Chinese consumers on NetEase Kaola.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
