(Source:https://pltfrm.com.cn)
The most popular product categories on NetEase Kaola, which is a leading platform in China’s cross-border e-commerce sector, include a diverse range of items that cater to the demands and preferences of Chinese consumers. These categories are:
- Infant and Mom Products: This category includes baby formula, baby care products, diapers, and other mother and baby essentials, reflecting the high demand among Chinese consumers for high-quality international brands in this segment.
- Food and Snacks: Imported food items, especially health-focused and specialty snacks, are popular. This includes packaged foods, organic products, and various international delicacies.
- Health and Wellness: Supplements, vitamins, and health-related products, particularly those from well-known international brands, are sought after for their perceived quality and efficacy.
- Beauty and Cosmetics: High-end skincare, makeup, and personal care products from international brands are in high demand, driven by a growing interest in beauty and personal grooming.
- Home Products: This encompasses a range of items including home decor, kitchenware, and other home essentials, with a focus on quality and design.
- Clothing: Fashionable apparel and accessories that blend style with quality, including both casual and formal wear from international brands.
- Electronics: Consumer electronics, gadgets, and tech accessories, particularly those that are not readily available in the Chinese market or are from reputed international brands.
- Sports and Outdoor Equipment: Sporting goods, fitness equipment, and outdoor gear, reflecting the increasing interest in fitness and outdoor activities among Chinese consumers.
These categories are indicative of the trends in the Chinese e-commerce market, where there is a strong preference for high-quality, authentic products from international brands. Consumers on platforms like NetEase Kaola are typically looking for products that offer a combination of quality, uniqueness, and value, often in niches that are not well-served by local offerings.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
