What quality and safety standards do products sold on NetEase Kaola need to comply with?

(Source:https://pltfrm.com.cn)

Products sold on NetEase Kaola, especially as it’s a platform focusing on cross-border e-commerce in China, need to comply with a range of quality and safety standards. These standards are set to ensure that products meet the expectations and regulations of the Chinese market. Here are key areas of compliance:

  1. General Safety Requirements: Products must not pose any risk to the health and safety of consumers. This includes being free from harmful chemicals and substances that are restricted or banned in China.
  2. China Compulsory Certification (CCC): Certain products, like electronics, toys, and vehicles, require CCC certification, which confirms that they meet the mandatory safety and quality standards set by Chinese authorities.
  3. Labeling Requirements: Product labels must be in Mandarin Chinese and include information such as the product name, list of ingredients (for consumables), usage instructions, manufacturer details, and expiration dates where applicable.
  4. Food and Health Products Regulations: Food items, health supplements, and traditional Chinese medicinal products must comply with specific safety and quality standards. This includes obtaining relevant approvals from China’s State Administration for Market Regulation (SAMR) or other regulatory bodies.
  5. Cosmetics Regulations: For cosmetics and personal care products, adherence to ingredient safety and labeling norms is essential. Since 2021, China has implemented new cosmetic regulations which foreign sellers need to be aware of.
  6. Product Testing and Certification: Depending on the product category, it may be necessary to undergo testing and certification by accredited bodies to ensure compliance with Chinese standards.
  7. Child and Infant Products: These products have stringent safety standards, especially regarding materials, construction, and chemical composition.
  8. Data Security Compliance: For tech products, compliance with China’s cybersecurity laws, including data protection and storage, is critical.
  9. Environmental Standards: China is increasingly focusing on environmental protection. Products should adhere to environmental standards related to materials, manufacturing processes, and waste management.
  10. Consumer Protection Laws: Comply with consumer rights and protection laws, which cover product guarantees, returns, exchanges, and refunds.

It’s crucial for foreign merchants to conduct thorough research or work with local experts or agencies to ensure full compliance with these standards. Non-compliance can lead to penalties, product recalls, or a ban from selling in China. Additionally, keeping abreast of any changes in regulations is important as China frequently updates its policies to ensure consumer safety and market fairness.

       PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!

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