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Introduction
China’s pet product market is thriving, driven by a growing middle class and a surge in pet ownership. For overseas brands, navigating this digital-first market requires innovative sales methods that align with local trends. In this article, we’ll share top strategies to grow pet product sales in China, helping brands capitalize on this exciting opportunity.
1. Tap Into Live-Streaming Sales
1.1 Live-Stream Events
Live-streaming on platforms like Douyin and Taobao Live is a game-changer for pet product sales. Host interactive sessions where you demonstrate your products, such as showing a pet enjoying a new toy. Offer flash sales during streams to drive immediate purchases.
1.2 KOL Engagement
Partner with pet-focused KOLs to co-host live streams and showcase your products. Their endorsement can influence buying decisions, as Chinese consumers trust influencers. Choose KOLs with a genuine connection to pets for authenticity.
2. Create a Seamless Omnichannel Experience
2.1 Unified Branding
Ensure consistent branding across all touchpoints, from your WeChat mini-program to your Tmall store. Use the same visuals, messaging, and tone to build recognition. A cohesive experience reassures consumers of your brand’s reliability.
2.2 Cross-Platform Integration
Integrate your sales channels so customers can start on social media and complete purchases on e-commerce platforms. For instance, a Douyin ad can link directly to your JD.com store. This seamless journey reduces friction and boosts conversions.
3. Prioritize Mobile-First Marketing
3.1 Mobile Optimization
Chinese consumers predominantly shop via mobile, so ensure your online store and campaigns are mobile-friendly. Optimize loading speeds and simplify navigation for a smooth user experience. Test your store on popular Chinese devices for compatibility.
3.2 WeChat Mini-Programs
Develop a WeChat mini-program to sell pet products directly within the app. Include features like product recommendations and easy checkout options. Mini-programs are a powerful way to engage users where they already spend time.
4. Focus on Community Building
4.1 Pet Owner Groups
Create online communities on platforms like WeChat or RED where pet owners can share tips and experiences. Promote your products subtly within these groups by offering solutions to common pet care challenges. This builds trust and brand loyalty.
4.2 User-Generated Content
Encourage customers to share photos or videos of their pets using your products. Feature the best submissions in your campaigns with permission. This not only engages your audience but also provides authentic social proof.
Case Study: A Canadian Pet Accessory Brand’s Rise
A Canadian pet accessory brand struggled with low visibility in China until they embraced live-streaming. They partnered with a Douyin KOL to host a live event showcasing their eco-friendly pet collars, offering a 20% discount during the stream. The event attracted over 10,000 viewers, resulting in a 50% sales increase that month. They also built a WeChat community for pet owners, further driving repeat purchases.
Conclusion
Growing pet product sales in China requires leveraging live-streaming, creating an omnichannel experience, prioritizing mobile marketing, and building communities. Overseas brands that implement these methods can unlock the full potential of China’s digital pet market and achieve lasting success.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
