(Source: https://pltfrm.com.cn)
Introduction
China’s agricultural market offers immense potential for overseas brands, but success hinges on understanding its unique digital and cultural landscape. From e-commerce giants to social media trends, the opportunities are vast—if you know how to navigate them. With over a decade of experience in China, our advertising agency has helped numerous brands grow their agricultural product sales. This article outlines effective approaches to expand your reach and drive revenue in this dynamic market.
1. Optimize for Mobile Shopping
1.1 Mobile-First Design
Most Chinese consumers shop via mobile devices, so your e-commerce store must be optimized for mobile. Ensure fast loading times, easy navigation, and seamless checkout on platforms like JD.com. A mobile-friendly store can reduce bounce rates and increase conversions.
1.2 Use WeChat Mini-Programs
WeChat mini-programs allow brands to create a lightweight app within WeChat for selling products. Develop a mini-program for your agricultural goods, offering exclusive discounts to WeChat users. This can streamline the buying process and boost sales.
2. Tap Into Live-Streaming Trends
2.1 Partner with Live-Stream Hosts
Live-streaming on platforms like Douyin is a major sales driver in China. Collaborate with popular hosts to showcase your agricultural products in real-time, demonstrating their quality and usage. Live-streams often lead to impulse purchases, especially during promotional events.
2.2 Offer Interactive Promotions
During live-streams, offer flash sales or limited-time discounts to create urgency. For example, a 30-minute discount on your organic quinoa can drive immediate sales. Engage viewers by answering questions live, building trust and connection.
3. Localize Product Packaging
3.1 Adapt to Local Preferences
Chinese consumers prefer packaging that reflects local aesthetics and values. Redesign your packaging with culturally significant colors like red or gold, and include Mandarin text. This makes your product feel more familiar and appealing to buyers.
3.2 Highlight Safety and Quality
Food safety is a top concern in China. Include clear labels about safety certifications and quality checks on your packaging. For instance, a “100% pesticide-free” label can reassure consumers and set your product apart.
4. Educate Consumers About Your Product
4.1 Create Informative Content
Many Chinese consumers may be unfamiliar with certain agricultural products. Produce blog posts, videos, or infographics on WeChat explaining the benefits and uses of your goods. For example, a video on how to cook with chia seeds can spark interest and drive sales.
4.2 Host Virtual Workshops
Organize online workshops via Douyin or WeChat to teach consumers how to incorporate your products into their diets. A workshop on making smoothies with your dried fruits can position your brand as a helpful resource, encouraging purchases.
Case Study: Canadian Maple Syrup Brand’s Growth in China
A Canadian maple syrup brand struggled to educate Chinese consumers about their product’s uses. We helped them launch a Douyin live-streaming campaign with a popular host who demonstrated maple syrup recipes, paired with a WeChat mini-program offering a 20% discount. They also localized their packaging with Mandarin labels and a red design. Within six months, their sales grew by 200%, proving the impact of combining education, live-streaming, and localization.
Conclusion
Growing agricultural product sales in China requires a mobile-first approach, live-streaming strategies, localized packaging, and consumer education. By adopting these effective approaches, overseas brands can unlock significant growth in this vibrant market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
