(Source: https://pltfrm.com.cn)
In the highly competitive and rapidly evolving Chinese cosmetics industry, several unique services and facilities are gaining popularity as brands strive to stand out and cater to the diverse and sophisticated needs of Chinese consumers. As of my last update in April 2023, here are some of the trends in services and facilities that are becoming increasingly popular:
1. Personalized Skincare and Makeup Recommendations
AI-Powered Skin Analysis: Using AI technology for personalized skin analysis and product recommendations.
Customized Product Formulations: Offering customized makeup and skincare products based on individual skin types, concerns, and preferences.
2. Virtual Try-On and AR Experiences
Augmented Reality (AR) Apps: Allowing customers to virtually try on makeup products using AR technology via mobile apps or in-store kiosks.
Virtual Makeup Tutorials: Providing interactive tutorials and beauty advice through AR and VR technologies.
3. Eco-Friendly and Sustainable Options
Green Beauty Stores: Establishing eco-friendly stores that emphasize sustainable practices, from product ingredients to packaging and operations.
Refill Stations: Offering refill stations in stores for popular products to reduce packaging waste.
4. Tech-Enhanced Retail Experiences
Smart Stores: Implementing IoT and smart technologies in physical stores for enhanced customer experiences, such as smart mirrors and interactive displays.
Digital Membership Programs: Utilizing digital platforms for loyalty programs, offering personalized deals and experiences.
5. Beauty and Wellness Integration
Holistic Beauty Centers: Combining beauty services with wellness and relaxation treatments, such as facial spas combined with wellness therapies.
Health-Oriented Products: Offering products that bridge the gap between cosmetics and health, like supplements for skin health.
6. Online-to-Offline (O2O) Services
Seamless O2O Experiences: Integrating online shopping with offline experiences, such as online reservation for in-store services or consultations.
Livestreaming and Social Sales: Utilizing platforms like Taobao Live and WeChat for live demonstrations, consultations, and direct sales.
7. Niche and Specialty Products
Ethnic and Regional Products: Catering to diverse consumer groups with products specific to regional or ethnic preferences.
K-Beauty and J-Beauty Influences: Incorporating popular elements from Korean and Japanese beauty trends.
8. Collaborations and Pop-up Stores
Brand Collaborations: Collaborating with celebrities, influencers, or other brands for limited edition products or collections.
Pop-up Experiences: Creating temporary pop-up stores for unique and immersive brand experiences.
9. High-Quality Customer Service
In-store Beauty Advisors: Providing highly trained beauty advisors in stores for professional guidance and makeup services.
After-Sales Services: Offering excellent after-sales support, including product education and customer hotlines.
Conclusion
In the Chinese cosmetics market, the popularity of unique services and facilities is driven by the desire for personalization, technological innovation, sustainability, and holistic beauty experiences. Brands that successfully integrate these elements into their offerings are likely to resonate more deeply with Chinese consumers, setting themselves apart in a crowded and dynamic marketplace.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
