(Source: https://pltfrm.com.cn)
Introduction
As consumers in China increasingly trust content created by their peers, brands have begun shifting their focus to community-led strategies. These initiatives allow businesses to connect with audiences in an authentic and impactful way.
1. Creating Viral Moments
1.1 Leveraging Video Platforms
Short-video platforms like Douyin and Kuaishou thrive on viral content. Encouraging users to post videos featuring your brand with trending audio can generate widespread visibility.
1.2 Real-Time Trends Integration
Monitoring and aligning with real-time trends helps position your brand at the center of cultural conversations. This ensures your content remains relevant and shareable.
2. Turning Customers Into Advocates
2.1 Incentivized Content Creation
Offer incentives such as discounts, exclusive access, or loyalty points to customers who share their experiences with your products on social media.
2.2 Showcasing User Stories
Feature customer stories or testimonials on your official platforms to showcase authentic experiences. This creates a ripple effect, encouraging others to share their stories too.
3. Strengthening Community Involvement
3.1 Dedicated Social Communities
Creating dedicated online communities where customers can interact with your brand and each other fosters loyalty. Examples include private WeChat groups or brand-focused forums.
3.2 Crowdsourced Content
Encourage community members to contribute content ideas or submit designs for limited-edition products, making them feel more connected to your brand.
4. Ensuring Content Quality
4.1 AI Tools for Moderation
Use AI tools to moderate and filter user-submitted content, ensuring it aligns with brand guidelines while maintaining authenticity.
4.2 Professional Curation
Combine the best user-submitted content with professional editing to create polished campaigns that retain their authentic charm.
Case Study: A European Beauty Brand’s WeChat Success
A European beauty brand created a private WeChat group for loyal customers, encouraging them to share makeup tutorials using the brand’s products. By rewarding contributors with exclusive gifts and discounts, the brand cultivated a vibrant online community and achieved a 40% uptick in repeat sales.
Conclusion
User-led campaigns are a key strategy for brands aiming to thrive in China’s digital market. By empowering customers to become content creators, you can foster engagement, trust, and loyalty among your audience.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
