(Source: https://pltfrm.com.cn)
Chinese consumers have increasingly accepted and even shown a strong preference for imported dairy products over the past few years. This shift is influenced by several factors:
1. Perception of Quality and Safety
Higher Quality Perception: Imported dairy products are often perceived as being of higher quality compared to some domestic options. This perception is partly due to past food safety scandals in China, particularly the 2008 melamine milk scandal, which significantly eroded trust in local dairy products.
Safety Concerns: There is a general belief that foreign dairy products adhere to stricter safety and quality control standards.
2. Variety and Taste Preferences
Diverse Options: Imported dairy products offer a wider range of choices, including cheese, butter, and different types of milk, which may not be widely produced or available domestically.
Taste and Texture: Some Chinese consumers prefer the taste and texture of imported milk, which can differ significantly from local products due to differences in processing methods and the diet of the cows.
3. Health and Nutritional Benefits
Perceived Health Benefits: Imported dairy products, especially those from countries known for their natural and clean environments, are often associated with being more nutritious and healthy.
Specialty Products: There is a growing demand for specialty dairy products such as organic milk, A2 milk, and lactose-free products, which are more readily available from foreign brands.
4. Branding and Marketing
Strong Branding: Effective marketing strategies by foreign dairy companies have played a significant role in shaping consumer preferences.
Influence of Western Lifestyles: The adoption of Western dietary habits among Chinese consumers also drives the popularity of imported dairy products.
5. Economic Growth and Rising Middle Class
Increased Purchasing Power: As the economic status of Chinese consumers improves, there is greater demand for imported goods, which are often viewed as premium products.
Urbanization: Urban consumers, in particular, show a higher acceptance and demand for imported dairy products.
6. E-commerce and Distribution Channels
Online Shopping: The growth of e-commerce platforms has made it easier for consumers to access imported dairy products.
Improved Distribution: Enhanced cold chain logistics in China have improved the distribution and availability of imported dairy products.
7. Government Policies
Trade Agreements: Trade agreements and import policies can affect the availability and price of imported dairy products, influencing consumer acceptance.
Conclusion
The acceptance of imported dairy products in China is high and continues to grow, driven by concerns over quality and safety, a desire for variety, perceived health benefits, effective branding, and greater accessibility through e-commerce. However, this market is also subject to fluctuations based on trade policies, domestic industry development, and evolving consumer preferences.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
