(Source: https://pltfrm.com.cn)
Timing is a crucial factor in the success of selling dairy products in the Chinese market. The best time to sell or promote dairy products can vary, influenced by a number of cultural, economic, and market-specific factors. Here are some key considerations:
1. Festivals and Holidays
Chinese New Year: This is a major holiday when families gather and exchange gifts. Dairy products, especially those perceived as high-quality or imported, can be popular as gifts.
Mid-Autumn Festival: Another major gift-giving holiday where dairy products could be positioned as premium gifts.
Western Festivals: Christmas and Valentine’s Day are increasingly celebrated in urban areas of China, presenting additional opportunities for promotion.
2. Seasonal Consumption Patterns
Winter Months: In some regions, there may be increased consumption of dairy products in winter, as they are believed to provide health benefits in the colder season.
Summer Months: Flavored milk drinks or dairy-based beverages could be more popular in summer months as refreshing choices.
3. Back-to-School Periods
School Year Beginnings: Dairy products are often marketed as beneficial for children’s development, so periods when schools begin can be an opportune time for promotions targeting parents.
4. E-commerce Shopping Festivals
Singles’ Day (November 11th): The world’s largest online shopping day, offering significant opportunities for sales.
618 Festival (June 18th): Another major e-commerce shopping event in China.
5. Health and Wellness Trends
Post-New Year Resolutions: Similar to Western trends, the period after Chinese New Year can see a surge in interest in health and wellness products, including dairy.
6. Market-Specific Opportunities
Launch of New Products: Timing for introducing new dairy products can be aligned with consumer trends, such as a growing interest in organic or lactose-free dairy products.
Consumer Awareness Campaigns: National nutrition and health awareness campaigns can provide opportunities to promote the health benefits of dairy products.
7. Economic Factors
Disposable Income Fluctuations: Understanding the periods when disposable income is typically higher, such as after bonus payouts, can be beneficial.
Conclusion
Optimal timing for selling dairy products in China is influenced by cultural habits, consumer trends, and online shopping festivals. Aligning sales and marketing strategies with these periods, while considering regional and demographic differences, can enhance the effectiveness of market penetration and sales efforts.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
