What is the current size and growth forecast of the Chinese dairy market?

(Source: https://pltfrm.com.cn)

As of my last update in April 2023, the Chinese dairy market is one of the largest and most rapidly growing globally. This growth is driven by a combination of factors including rising consumer incomes, urbanization, health and nutrition awareness, and a growing acceptance of dairy products in the traditional diet.

Current Market Size

The exact size of the market as of your inquiry date might not be available, but as of 2023, the market was substantial, accounting for a significant share of global dairy consumption.

The market encompasses a wide range of products, including liquid milk, yogurt, cheese, butter, and infant formula.

Growth Forecast

Continued Growth: The market is expected to continue growing in the coming years. This growth is propelled by factors such as increasing consumer health consciousness, the popularity of dairy as a protein source, and government initiatives promoting dairy consumption for health reasons.

Premiumization: There is a trend towards premium dairy products, including organic, fortified, and specialty items like cheese and yogurt.

Infant Formula: This segment remains a major component of the market, driven by concerns about child health and nutrition.

Technological Advancements: The adoption of modern farming practices and improvements in cold chain logistics are expected to boost the market’s growth.

International Trade: The market is also influenced by trade policies, with imported dairy products playing a significant role. The demand for imported high-quality dairy products is expected to remain strong.

Challenges and Opportunities

Domestic Production vs. Imports: Balancing domestic production with imports is a key challenge, especially in light of food security concerns and quality perceptions.

Health and Safety Concerns: Past scandals related to dairy safety have heightened consumer awareness and demand for quality assurance, benefiting trusted brands.

Changing Consumer Preferences: Adapting to evolving consumer preferences, such as the increasing popularity of plant-based dairy alternatives, represents both a challenge and an opportunity.

Conclusion

The Chinese dairy market represents a significant and growing segment of the global dairy industry, with substantial opportunities for both domestic and international players. The market’s growth trajectory is influenced by consumer trends, technological advancements, government policies, and global trade dynamics. However, companies operating in this market must navigate challenges related to quality perception, competition, and adapting to changing consumer preferences.

       PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!

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