You need a Chinese business license. If you don’t have one, you’ll have to find a Chinese partner but the account won’t technically belong to you, so you’ve had to be careful. You can also go trough an agency with a contract to protect yourself.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific. Search pltfrm for a free consultation!