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Introduction
In China’s highly competitive digital landscape, creating content that remains relevant over time can be a game changer. Evergreen content—content that remains valuable for months or even years—holds the key to sustaining organic traffic and boosting SEO performance, especially on platforms like Baidu. This article will explore essential strategies for creating evergreen content tailored to Baidu’s unique SEO algorithms, ensuring your content keeps attracting new audiences long-term.
1. Understand Baidu’s Algorithm
1.1 Consistency is Key
Baidu’s algorithm rewards consistency in both content quality and publishing frequency. Regularly updated content, even when it’s evergreen, signals to Baidu that your site is reliable and current. Ensure that your content is not only informative but also updated periodically to reflect changing trends and data.
1.2 Relevance to Local Search Intent
Baidu heavily weighs the alignment of content with local search intent. Understanding what Chinese users are searching for in your niche and how they phrase their queries is essential. Tailoring your content to meet these specific needs and incorporating Chinese cultural elements increases the chances of appearing in relevant searches.
2. Keyword Optimization for Evergreen Content
2.1 Long-Tail Keywords
While Baidu favors traditional keywords, it also supports long-tail keywords that reflect the specific needs of Chinese users. These keywords, while less competitive, capture highly relevant searches. Use tools like Baidu Index to analyze trends and target the right long-tail keywords for evergreen topics.
2.2 Keyword Placement
Strategically placing keywords within your content is essential for SEO success on Baidu. In addition to headings and subheadings, make sure keywords are naturally integrated into the body, meta descriptions, and image alt text. This increases your chances of ranking well without overstuffing.
3. Optimizing User Experience (UX) for Baidu
3.1 Fast Load Times
Page speed is a critical factor for SEO ranking on Baidu. Content that loads quickly provides a better user experience and is favored by Baidu’s algorithm. To optimize, minimize image sizes, use content delivery networks (CDNs), and leverage caching to ensure fast loading times.
3.2 Mobile Optimization
The Chinese market is mobile-first, and Baidu heavily prioritizes mobile-friendly websites. Ensure that your evergreen content is optimized for smartphones, with responsive design and easy navigation. Baidu’s mobile-first indexing means that mobile-optimized content is more likely to rank well.
4. Leveraging Content Formats
4.1 Video and Visual Content
Incorporating videos, infographics, and images enhances user engagement and is favored by Baidu. Evergreen content with multimedia elements is likely to keep users on the page longer, improving bounce rates. Additionally, Baidu tends to favor multimedia content for ranking, especially in highly visual sectors like consumer electronics.
4.2 Interactive Features
Including interactive elements like quizzes, polls, or interactive infographics in your evergreen content can boost user engagement and keep visitors on your site longer. Baidu values user interaction as it indicates quality and relevance.
5. Case Study: Boosting E-Commerce Rankings with Evergreen Content
A global e-commerce brand specializing in consumer electronics implemented an evergreen content strategy targeting Baidu users. By focusing on long-tail keywords related to product guides, troubleshooting tips, and buyer’s guides, the brand managed to rank on Baidu’s first page for multiple search terms. This led to a consistent increase in organic traffic and improved product visibility in a highly competitive market.
Conclusion
Creating evergreen content that ranks well on Baidu requires a strategic approach to SEO, focusing on content relevance, keyword optimization, and user experience. By leveraging these strategies, businesses can ensure their content remains visible and valuable for the long term, driving consistent traffic and engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
