Social media marketing is a necessity in China for various reasons. For branding purposes, having a strong presence on social media platforms is crucial. It allows you to add value to your product and brand by delivering the right message to Chinese consumers. It provides an excellent opportunity to showcase your uniqueness, especially if you offer innovative products or services and want to stand out beyond just pricing.
Social media also plays a vital role in communication. It provides platforms to engage with potential Chinese customers, media outlets, and distributors based in mainland China. Through social media, you can directly interact with your target audience, generate conversations, and receive valuable feedback, helping you better understand your market and audience.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific. Search pltfrm for a free consultation！
