(Source: https://pltfrm.com.cn)
Introduction
As an overseas brand targeting China, optimizing your website for Baidu search is essential to gain visibility. One of the key factors influencing Baidu rankings is the site structure, or taxonomy. In this article, we explore how effective taxonomy can increase your website’s performance and search engine rankings on Baidu, China’s leading search engine.
1. Logical Site Organization for SEO
1.1 Prioritizing Key Content
Your site’s taxonomy should prioritize key content by placing it in prominent positions within the site structure. This approach helps both users and search engines easily find the most relevant pages, improving user experience and rankings.
1.2 Simple URL Structure
Baidu prefers clean, simple URLs that clearly reflect the content of the page. A clear URL structure, such as www.yoursite.com/category/product, will make it easier for Baidu to index your site.
2. Localization of Taxonomy for Baidu
2.1 Integrating Chinese-Specific Terms
Using local language terms and keywords relevant to Chinese consumers is critical for Baidu SEO. Chinese users are more likely to engage with content that feels familiar and is written in their native language.
2.2 Avoiding Confusing Category Names
Make sure your categories are not overly complicated. Simple, straightforward names that Chinese consumers understand will lead to a better user experience and more effective indexing by Baidu.
3. Mobile Optimization
3.1 Mobile-Responsive Taxonomy
Baidu gives priority to websites that are mobile-optimized. Ensure that your site taxonomy is fully responsive, offering smooth navigation for users on smartphones and tablets.
3.2 Simplified Mobile Navigation
Mobile users in China expect simple, easy-to-navigate websites. Structure your site so that mobile users can quickly find what they’re looking for without excessive clicks or scrolling.
4. Structured Data and Rich Snippets
4.1 Implementing Schema Markup
Baidu supports structured data in the form of schema markup. By adding schema markup to your content, you can enhance your site’s visibility in search results with rich snippets that stand out.
4.2 Improving Click-Through Rates
Rich snippets provide additional information, such as reviews or product details, which encourage users to click on your site in search results. This leads to higher click-through rates and improved SEO rankings.
5. Case Study: SaaS Business Growth with Structured Site Taxonomy
A SaaS company targeting Chinese businesses implemented a clearer site taxonomy, using localized keywords and mobile-friendly design. After reorganizing their site structure and adding schema markup, the company saw an increase in search rankings on Baidu. Their organic traffic doubled, leading to more inbound inquiries and conversions within six months.
Conclusion
To enhance your visibility on Baidu, ensure that your site taxonomy is simple, localized, and mobile-friendly. By implementing structured data and clear content organization, you can improve your site’s ranking and create a better experience for Chinese users. With these strategies, your brand can attract more visitors from the world’s largest online market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
