(Source: https://pltfrm.com.cn)
Introduction
For businesses aiming to succeed in the Chinese digital landscape, understanding Baidu’s knowledge graph and the role of structured data is crucial. This article provides insights into how structured data can enhance Baidu SEO performance and improve your brand’s online presence.
1. What Is Structured Data and Why It Matters
1.1 Definition and Types of Structured Data
Structured data refers to a standardized format for providing information about a page and its content. On Baidu, it can help search engines understand and categorize information, which ultimately affects how a brand appears in search results. Common types include schema.org markup and microdata.
1.2 Impact on Baidu Knowledge Graph
Baidu uses structured data to enhance its knowledge graph. Brands that implement this markup have a better chance of having their information displayed in the graph, making it more accessible and visible to users.
2. Best Practices for Structured Data Implementation
2.1 Selecting Relevant Markup Types
Choosing the right structured data types, such as product, local business, or article markups, ensures that Baidu can properly interpret the content. This is particularly important for e-commerce sites and local businesses.
2.2 Testing Structured Data for Errors
Using tools like Baidu Webmaster Tools to test your structured data ensures there are no errors or issues with your markup. Fixing errors and ensuring that the data is properly implemented helps avoid missed opportunities for being featured in the knowledge graph.
3. Increasing Engagement with Knowledge Graph Features
3.1 Rich Snippets and Knowledge Panel
Once structured data is implemented, businesses can aim for richer search results, such as rich snippets or a knowledge panel, which show up when users search for brand names. These features significantly increase the chances of brand engagement.
3.2 Content Updates
Regularly updating your website with fresh and relevant content not only keeps Baidu’s bots coming back, but it also ensures your knowledge graph information remains accurate and up to date.
4. Case Study: An International E-commerce Brand Using Structured Data for Baidu
An international e-commerce company integrated structured data into their product pages and localized their content for Baidu. As a result, they were featured in Baidu’s knowledge graph with rich product details, leading to improved visibility and a boost in conversions from Baidu’s search results.
Conclusion
Structured data plays an essential role in improving SEO performance on Baidu, especially when aiming for inclusion in Baidu’s knowledge graph. By implementing the right markup and ensuring content relevancy, brands can achieve enhanced visibility and engagement on Baidu’s search results.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
